An email validation tool can be a huge help for your cold sales email marketing campaign. It allows lowering or preventing bounce emails whose high number can alert ESPs and cause your electronic letters to go straight to spam folders. However, improved deliverability is just one of a ton of advantages that come with utilizing such instruments.
Why Is Email Validation Important?
Communication via email is one of the most popular but challenging ways for businesses to get through to the person/company of interest. Statistically, only 10% of email addresses gathered for a cold outreach campaign are valid and reliable, while most of the remaining 90% are mistakes made due to human error during manual data input. A proper verification at the start of your email marketing campaign can help weed out undeliverable, misspelled, or otherwise inaccurate accounts from the mailing list and boost your deliverability rates.
What Is An Email Validation Tool?
Email validation tools are instruments a campaign runner uses to verify an email address’s accuracy and validity. The best email validation software like Reply’s email validation tool – https://reply.io/reply-email-validation/ – helps filter out email addresses that are not safe to deliver to or are likely to contain spam traps and checks to see if the domain name is correct.
Once the validation is complete, the tool will report whether the email address you want to send to is deliverable, undeliverable, risky, unknown, or duplicate.
The key benefits of email validation are:
- Improved sender’s reputation: working with a clean and legitimate list of inboxes will help enhance your sender reputation score in the eyes of an ESP, making your ongoing and future campaigns more successful.
- Decreased mailing costs: having your emails land in just the right inbox helps boost your ROI since better deliverability equals less effort, money, and time required to maintain email lists and databases.
- Higher-quality leads: using your limited resources to pursue bad leads will not help your business grow. With an email validation tool, you can eliminate invalid addresses that will never translate into a sale or help with brand exposure.
- Enhanced statistics: invalid emails mess up your campaign statistics, making them skewed and hard to assess. An efficient email validation tool will clean your mailing list and provide reliable data for your marketing decisions.
More room for personalization: a good email validation tool offers its users valuable data, such as names and addresses, making it easier to personalize email marketing campaigns and tailor emails to the recipient’s preferences.